Resume

Director of Education and Outreach

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Summary of Experience

  • • 10+ years of combined experience managing Content Management Systems (CMS): Expression Engine, Drupal, Joomla, Kentico, SharePoint, and WordPress
  • • 5+ years of Executive-level Leadership
  • • 8+ years of project management on analytics, business analysis, news media, web development, and CMS projects
  • • 15+ years of Sales and Customer Service Experience
  • • Expert in Adobe Creative Suite: Acrobat, Dreamweaver, Flash, Illustrator, InDesign, Photoshop, Premiere
  • • Highly Experienced in (ADA compliance)Section 508 and California Government Code 11135
  • • Web programming language proficiency: HTML5, CSS3
  • • 8+ years DSLR photography and multi-camera, HD video production

Education

California State University-Fresno, Fresno, California

  • • 2015 – Master of Business Administration (MBA) with Distinction
  • • 2010 – Bachelor of Arts, Mass Communication & Journalism with emphasis in Digital Media

pdf-icon Kue Lee – California State University, Fresno Transcript
Hutchinson Community College, Hutchinson, Kansas

  • • 2005 – Associate of Arts, Telecommunications

pdf-icon Kue Lee – Hutchinson Community College Transcript

Career Experience

California Department of Business Oversight, Sacramento, California
Director of Education and Outreach
August 2018 – Present

The Department of Business Oversight (DBO) protects consumers and oversees financial service providers and products by supervising the operations of state-licensed financial institutions, banks, credit unions, money transmitters and more. Additionally, the DBO licenses and regulates a variety of financial service providers, including securities brokers and dealers, investment advisers, payday lenders and other consumer finance lenders.

Key Responsibilities:

  • • Manage and Lead the Department of Business Oversight’s Education and Outreach Office
  • • Recruit, Develop and Mentor a dynamic team of 8 across offices in LA and Sacramento
  • • Coordinate Education and Outreach events
  • • Gather, compile, and report on outreach events, website and social media analytics
  • • Develop outreach, educational, and outreach materials for department
  • • Assist with internal and external communications

Accomplishments:

  • • Assisted in transitioning of Department’s website to newer platform

 

California Department of Public Health, Sacramento, California
Public Information Officer
June 2017 – August 2018

The California Department of Public Health (CDPH) works to protect the public’s health in the Golden State and helps shape positive health outcomes for individuals, families and communities. The Department’s programs and services, implemented in collaboration with local health departments and state, federal and private partners, touch the lives of every Californian and visitor to the state 24 hours a day, 7 days a week.

Key Responsibilities:

  • • Monitor, manage, and maintain the Department’s website. Publish press releases and quarterly stakeholder report on website.
  • • Develop, document, and instruct classes on: ADA compliance, Microsoft SharePoint, Adobe Illustrator, Photoshop, Premiere, and Google Analytics
  • • Create web pages, troubleshoot website issues, train and coordinate web contributors and users
  • • Gather, compile, and report on analytics of websites and other digital projects
  • • Provide ADA compliance training and support to users, including converting documents to be ADA compliant
  • • Develop training, promotional, and marketing material for as requested by Programs and Department
  • • Assist with recording and responding to news media requests
  • • Assist with communications, messaging, and management of Department’s social media profiles

Accomplishments:

  • • Assisted in transitioning of Department’s website to newer SharePoint platform
  • • Instructor of 20+ classes ranging from Introduction to SharePoint and ADA Compliance, to Using Adobe Photoshop and Premiere
  • • Proposed and implemented a custom URL shortener to use with press releases and social media posts
  • • Converted over 1,000 documents to be ADA compliant (PDF, Word, Excel, PowerPoint)

Community Medical Centers, Fresno, California
Communications Specialist
June 2015 – June 2017

Community Medical Centers is a nonprofit organization that owns and operates a network of hospitals and treatment facilities in the Central Valley. As the Communications Specialist, I assist in the creation, editing, and publishing of content for broadcast, print, and the web. Additionally, I’m solely responsible for the organization’s social media profiles and strategy. At Community Medical Centers, I convinced executive leadership of the importance of social media metrics, tying it back to the organization’s goals.

Key Responsibilities:

  • • Monitor, manage, and respond to communications of all social media profiles for entire organization, to include: 10 Facebook profiles, 3 Google+ profiles, 1 Twitter account, 1 LinkedIn profile, 1 Instagram account, 1 YouTube account
  • • Write, edit, and publish content: blogs articles, news stories, social media posts, and internal communications
  • • Gather, compile, and report on analytics of websites, social media, external conversations, and digital projects
  • • Maintain the corporate website and facilitate interdepartmental request on content creation and edits
  • • Provide all facilities assistance in communication initiatives, data analysis, and photography and video needs
  • • Assess, analyze, and report on digital listening tools as well as new and future Internet and social media trends

Accomplishments:

  • • Compiled, proposed, and implemented a 6-phase Social Media Strategy and Governance for 2016 and 2017
  • • Increased average Facebook engagement by 37%, LinkedIn followers by 496, Twitter followers by 284, YouTube viewership by 41%
  • • Implemented a new WiFi guest landing page – providing for more accurate Google Analytics of web traffic
  • • Proposed and implemented a custom URL shortener to use with news stories and social media posts
  • • Photographed over 2K photos for organization events, websites, social media channels, and training

Essex Property Trust, INC., Palo Alto, California
Digital Marketing Coordinator
July 2012 – January 2015

Essex Property Trust is the largest, publicly-traded Real Estate Investment Trust (REIT) on the West Coast. During my tenure, Essex owned and operated more than 270 multi-family properties in Seattle, the Bay Area, and Southern California. As the Digital Marketing Coordinator, I was primarily responsible for running the commercial and internal website, creating content for communications, providing training and assistance with social media and online reputation management, as well as manage vendors and contractors for property initiatives. While at Essex, I was able to convey the importance of online reputation management and gain a universal adoption of a review-response system – implementing it into daily operations as well as customer satisfaction surveys.

Additional Key Responsibilities:

  • • Managed internal communication sites: eConnect (Joomla), E-Insider (SharePoint), eTube (WordPress)
  • • Managed social media channels for corporate brand (Facebook, Google+, Twitter, Yelp)
  • • Write and publish webcasts, blogs articles, Facebook posts, training videos, and internal communications
  • • Plan, manage, and reconcile annual $1M budget for Internet listing services (ILS)
  • • Design, build, and manage external websites for properties
  • • Analyze and generate weekly and monthly reports on website, ad source costs, and advertising performances
  • • Miscellaneous duties at corporate events – audio, video, presentation, and photography

Accomplishments:

  • • Produced 26 internal videos and manuals for internal communications and training
  • • Transitioned 13 vendor-managed websites to in-house websites; annual cost-savings of $15K+
  • • Photographed over 10K photos for Essex corporate events, websites, social media channels, and training

KNXT-TV Channel 49, Fresno, California

Webmaster and Programs Acquisition

June 2010 – April 2012

KNXT-TV is a nonprofit television studio broadcasting faith-based and family-orientated content throughout the Central Valley. As the webmaster and Programs Acquisition, I was primarily responsible for researching, reviewing, and generating contracts for broadcast content. While at KNXT, I was able to present to and convince leadership of the importance of online communications and social media – creating and managing its Facebook and YouTube profiles.

Additional Key Responsibilities:

  • • Update daily programming, communications, and press releases on website and social media channels
  • • Creating graphics and animation for print, video, and web projects
  • • Provide assistance to broadcast team as floor director, camera operator, video editor, and audio engineer
  • • Report weekly to General Manager on website traffic, contract statuses, and project deadlines

Accomplishments:

  • • Created and managed official YouTube channel; uploading 147 videos and generating over 12K views
  • • Planned, coordinated, and directed KNXT’s International Food Festival with over 65 vendors and 700 attendees

Pre-College Work Experience

  • Best Buy – Computer Sales Associate
  • MarketSource/Hewlett Packard – Retail Store Representative
  • American Data Recovery – Customer Service Expert/Data Recovery Specialist
  • Blockbuster Video – Shift Manager
  • OfficeMax – Technology Associate

Volunteer Work

Central California War Veterans Oral History Project (2010 – Present)

  • • California State University-Fresno
  • • Principle Designer of ceremony invitations and programs

Fresno Adult School (2011 – 2013)

  • • Beginning Web Design, Class Instructor

Personal Accomplishments

  • • Over 1 million photo views on Google Maps
  • • 100+ YouTube subscribers
  • • Designed, launched and maintains 7 active websites
  • • Winner of 2005 Kansas Fox Film Festival Audience’s Choice Award for movie Live by the Sword, Die by the Sword